Meet the Major Events Team

Meet the Major Events team at London & Partners.

Iain Edmondson

Head of Major Events

Iain has more than 20 years' business development and operational experience across public and private sector organisations. Iain is responsible for securing long-term major event opportunities for London and managing relationships between major event stakeholders, including rights-owners, sponsors, government agencies and venues.

Prior to his current role, Iain was part of the bid team that secured the 2012 Olympic and Paralympic Games for London and has delivered a number of multi-million pound public/private partnership projects for sports facilities and events. 

Iain has an MBA degree from the University of Cambridge and his passion is participating in sport, from rowing at the Henley Royal Regatta to competing in the London Marathon and the Dextro Energy Triathlon.

Georgina Warren

Senior Project Manager – Major Events

Georgina has worked in the events industry for eight years across a range of national and international campaigns promoting London to the world. With experience of working in Europe, China and the Middle East, Georgina came to London & Partners from Events for London, where she was responsible for the programme of events in Trafalgar Square, one of London's most iconic destinations.

Georgina's experience of live events includes SkyRide, London House (the capital's official venue during the Beijing Games), Red Bull X-Fighters and Pride. Prior to this, Georgina was employed by the London Development Agency, where she co-ordinated the strategic development, management and delivery of London's presence at a range of international events including Shanghai Expo. Georgina was also responsible for the organisation's annual event programme and its investment in national events such as London Fashion Week and the London Design Festival.

Georgina works across the team's portfolio of events with a particular focus on road events leading on Prudential RideLondon, and the Tour de France, which will return to London on Monday 7 July. Other projects incude PruHealth World Triathlon London – part of the ITU World Triathlon Series, Global Champions Tour, and Clipper Round the World Race. In addition to our sporting calendar Georgina works across the team's cultural portfolio.

Sarah Neill

Project Manager – Major Events

As Project Manager Sarah is currently working on several high-profile bid campaigns for events in Queen Elizabeth Olympic Park including 2016 Track Cycling World Championships, 2016 European Swimming Championships and 2018 Gay Games. 

Sarah also project manages the 2013 NFL International Series Games, 2013 Euroleague Final Four Basketball and 2013 Rugby League World Cup Double Header on behalf of London & Partners.

In her previous role as Team Executive, Sarah worked on the Yonex BWF World Badminton Championships 2011, SportAccord 2011 and London Restaurant Festival 2010 projects plus several bid campaigns including the 2014 Hockey World Championships, 2015 Canoe Slalom World Championships, 2017 World Athletics Championships and the 2018 FIFA World Cup.

Antonia Lee

Project Marketing Manager – Major Events

Antonia joined the Major Events Team in November 2012 taking on an instrumental role marketing London's extensive array of major events, promoting the services and skills of the team, and advising on marketing events in the capital. 

Antonia brings more than seven years of marketing experience, having previously worked at National Apprenticeship Service on strategy and campaign delivery for a number of high-profile events and awards, including the National Apprenticeship Awards and National Training Awards. She's also proud to have been the Marketing Manager for WorldSkills London 2011, a four-day international vocational skills competition and interactive show targeting young people, held at ExCeL London which attracted 200,000 visitors.

Antonia has already worked on Prudential RideLondon, PruHealth World Triathlon Grand Final, Euroleague Final Four, UEFA Champions League Final programme, Rugby League World Cup, NBA, FINA World Diving Series and the acquisition of the ex-LOCOG database along-side Sport England and UK Sport. 
Current projects include the Tour de France Stage 3, World Triathlon London, Rugby World Cup, Be Inspired and London's Next Big Thing (new consumer major events channels) to name a few.