Meet the Major Events team at London & Partners.
Head of Major Events
Iain has more than 20 years' business development and operational experience across public and private sector organisations. Iain is responsible for securing long-term major event opportunities for London and managing relationships between major event stakeholders, including rights-owners, sponsors, government agencies and venues.
Prior to his current role, Iain was part of the bid team that secured the 2012 Olympic and Paralympic Games for London and has delivered a number of multi-million pound public/private partnership projects for sports facilities and events.
Iain has an MBA degree from the University of Cambridge and his passion is participating in sport, from rowing at the Henley Royal Regatta to competing in the London Marathon and the Dextro Energy Triathlon.
Project Manager – Major Events
Georgina has worked in the events industry for more than six years across a range of national and international campaigns promoting London to the world.
With experience of working in Europe, China and the Middle East, Georgina comes to London & Partners from Events for London, where she was responsible for the programme of events in Trafalgar Square, one of London's most iconic destinations. Georgina's experience of live events includes SkyRide, London House (the capital's official venue during the Beijing Games), Red Bull X-Fighters and Pride.
Prior to this, Georgina was employed by the London Development Agency, where she co-ordinated the strategic development, management and delivery of London's presence at international events including Shanghai Expo. Georgina was also responsible for the organisation's annual event programme and its investment in national events such as London Fashion Week and the London Design Festival.
Project Marketing Manager – Major Events
Antonia joined the Major Events Team in November 2012. She will take an instrumental role in marketing London's extensive major events offer, promoting the services and skills of the team, and advising on marketing events in the capital.
Antonia brings more than six years' marketing experience, having recently left the National Apprenticeship Service where she worked on the strategy and campaign delivery for a number of high-profile events and awards, including the National Apprenticeship Awards and National Training Awards. She is also proud to have been the Marketing Manager for WorldSkills London 2011, a four-day international vocational skills competition and interactive show targeting young people, which was held at ExCeL London and attracted 200,000 visitors.
Antonia is currently working on a number projects including: Prudential RideLondon, PruHealth World Triathlon Grand Final, Euroleague Final Four, UEFA Champions League Final programme, Rugby League World Cup, Irish Dancing World Championships and the Next Big Thing – major events consumer marketing, to name a few.
Head of Communications
Chloe is Head of Communications – Business & Major Events at London & Partners and has more than 11 years' experience in the PR industry. For eight of those years, she has specialised in event-focused PR.
Chloe's successful projects at London & Partners include the launch of the London Restaurant Festival in 2009 and its expansion to become a two-week festival in 2010. She's also worked on sports-focused events such as the Yonex BWF World Badminton Championships 2011 and SportAccord 2011.
Chloe has also worked with a number of brands and major events organisers to support their communications campaigns when they come to the capital, including UEFA, NFL, Cadbury, Red Bull, NBA, the ITU Triathlon World Series London and ATP Tennis.
PR Manager – Major Events, Business Tourism & FDI
Kirsten joined London & Partners in November 2011, having previously worked in marketing and PR for the hospitality industry. In her previous roles, Kirsten supported the communications activity for events in London and abroad including British Polo Day, the DodgeBall Supercar Rally and Arabian Fashion World.
Since joining the Major Events team, Kirsten has worked on the communications for the 2017 World Athletics Championships and the launch of London’s World-Class Legacy Cycle Event. Going forward, Kirsten will continue to work with the team on all forthcoming communications activity.
During her career, Kirsten has also supported a number of brands with their events in London including NFL, MTV, GQ, the London Restaurant Festival, WellChild, and Fashion Rocks.
Major Events Team Executive
Since graduating from the University of Edinburgh in 2010, Sarah has been instrumental in the bid campaigns for several high-profile sport events including the 2018 FIFA World Cup bid, the Hockey World Championships 2014 bid, the 2015 Canoe Slalom World Championships bid and the 2017 World Athletics Championships bid.
Sarah has worked on events including the Yonex BWF World Badminton Championships 2011, SportAccord 2011, Global Sports Leaders Dinner 2010 and 2011, London Restaurant Festival 2010. As team executive, Sarah account manages the Strategic Partners and plays a key role in coordinating the Major Events team.