Meet the Major Events team at London & Partners.
Head of Major Events
Iain has more than 20 years' business development and operational experience across public and private sector organisations. Iain is responsible for securing long-term major event opportunities for London and managing relationships between major event stakeholders, including rights-owners, sponsors, government agencies and venues.
Prior to his current role, Iain was part of the bid team that secured the 2012 Olympic and Paralympic Games for London and has delivered a number of multi-million pound public/private partnership projects for sports facilities and events.
Iain has an MBA degree from the University of Cambridge and his passion is participating in sport, from rowing at the Henley Royal Regatta to competing in the London Marathon and the Dextro Energy Triathlon.
Project Manager – Major Events
Georgina has worked in the events industry for seven years across a range of national and international campaigns promoting London to the world.
With experience of working in Europe, China and the Middle East, Georgina comes to London & Partners from Events for London, where she was responsible for the programme of events in Trafalgar Square, one of London's most iconic destinations. Georgina's experience of live events includes SkyRide, London House (the capital's official venue during the Beijing Games), Red Bull X-Fighters and Pride.
Prior to this, Georgina was employed by the London Development Agency, where she co-ordinated the strategic development, management and delivery of London's presence at international events including Shanghai Expo. Georgina was also responsible for the organisation's annual event programme and its investment in national events such as London Fashion Week and the London Design Festival.
Project Manager – Major Events
As Project Manager Sarah is currently working on several high-profile bid campaigns for events in Queen Elizabeth Olympic Park including 2016 Track Cycling World Championships, 2016 European Swimming Championships and 2018 Gay Games.
Sarah also project manages the 2013 NFL International Series Games, 2013 Euroleague Final Four Basketball and 2013 Rugby League World Cup Double Header on behalf of London & Partners.
In her previous role as Team Executive, Sarah worked on the Yonex BWF World Badminton Championships 2011, SportAccord 2011 and London Restaurant Festival 2010 projects plus several bid campaigns including the 2014 Hockey World Championships, 2015 Canoe Slalom World Championships, 2017 World Athletics Championships and the 2018 FIFA World Cup.
Project Marketing Manager – Major Events
Antonia joined the Major Events Team in November 2012. She will take an instrumental role in marketing London's extensive major events offer, promoting the services and skills of the team, and advising on marketing events in the capital.
Antonia brings more than six years' marketing experience, having recently left the National Apprenticeship Service where she worked on the strategy and campaign delivery for a number of high-profile events and awards, including the National Apprenticeship Awards and National Training Awards. She is also proud to have been the Marketing Manager for WorldSkills London 2011, a four-day international vocational skills competition and interactive show targeting young people, which was held at ExCeL London and attracted 200,000 visitors.
Antonia is currently working on a number projects including: Prudential RideLondon, PruHealth World Triathlon Grand Final, Euroleague Final Four, UEFA Champions League Final programme, Rugby League World Cup, Irish Dancing World Championships and the Next Big Thing – major events consumer marketing, to name a few.