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Rugby World Cup 2015

World Rugby's biggest and most successful Rugby World Cup

The 2015 Rugby World Cup was hosted across England from 18 September to 31 October. Twickenham, Wembley and the (Olympic) London Stadium hosted matches including the Rugby World Cup Final semi-finals and the final to sell out crowds.

What we did

1/ We worked with the RFU to support the staging of the 2010 Women's World Rugby Cup to help gain support before committing to bid for the 2015 Rugby World Cup.
2/ We supported the organising committee and the Mayor of London in delivering the city's requirements for staging the games at three London venues, Twickenham, Wembley and the London (Olympic) Stadium.
3/ We worked with the organising committee and sponsors to animate the city during the event and also used our Visit London digital channels to international and domestic audiences.

Key results

£539million

Direct Economic Impact

120million

Global Audience

11.6million

Viewers - England v Wales

89,367

Record attendance - Ireland v Romania