The IPC World Para Athletics Championships will take place from the 14-23 July and the IAAF World Championships from 4-13 August at the London Stadium in the iconic Queen Elizabeth Olympic Park
London will be the first city to host both world championships in the same year.
What we did
1/ Alongside UK Sport, British Athletics, DCMS, the GLA and the owners of the Queen Elizabeth Olympic Park we commissioned an independent feasibility report for the event.
2/ We contributed to the business case presented to the Mayor of London for staging the event and supporting the bid.
3/ Alongside other stakeholders we created the campaign to win the bid including commissioning third party support and developing bid materials.
4/ After winning the bid in November 2011, we supported the GLA and British Athletics in securing the rights to stage the IPC World Para Athletics Championships.
5/ We promoted the championships to international and domestic audiences through our Visit London digital channels and reached out to new audiences via social media campaigns.
6/ In partnership with event stakeholders we commissioned independent research to assess the economic and social value of staging the events to London
Events over 20 days
Medals across both championships