Translate:

LEN European Aquatics Champs 2016

Attracting Europe's best across swimming, diving and synchronised swimming.

The championships took place at the London Aquatic Centre on Queen Elizabeth Olympic Park from 9-22 May 2016.
It brought together top athletes across swimming, diving and synchronised swimming and was an important stepping stone prior to the Rio Games with Team GB’s 26-strong quad for Rio competing at the European Champs including world champions James Guy and Adam Peaty plus Olympic Medallist Tom Daley.

What we did

1/ We played a key part in the success of the event from the initial feasibility through to submitting the final bid.
2/ We provided strategic insight into running an event in London from advising on ticketing strategy, marketing through to event delivery.
3/ We designed and built the event’s website www.euroaquatics2016.london and ran social media campaigns to domestic and international audiences
4/ We used our Visit London digital channels to promote the event to domestic and international audiences

Key results

£4.73million

Direct economic benefit

26,000

Tickets sold

71.9million

TV audience in 40 markets