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Lumiere London

A new world-class light festival for London took place over four evenings across the West End and King’s Cross in January

Iconic architecture was transformed with 3D projections, interactive installations and other extraordinary light works offering Londoners and visitors a chance to see the city in a new light.

Developed by creative producers Artichoke and supported by the Mayor of London, Lumiere London turned King’s Cross and London’s West End, including Leicester Square, Piccadilly, Regent Street, St James’s and Carnaby into a magical pedestrian playground and encouraged Londoners and tourists alike to explore the heart of the capital and view it in a new light.

The festival is thought to have brought a significant year-on-year uplift in food and beverage sales to businesses in London’s West End and King’s Cross, with anecdotal reports of double digit growth from restaurants, cafes and bars.

With founding support from Atom Bank, Bloomberg Philanthropies, Heart of London Business Alliance, London & Partners and King’s Cross, plus additional support from a host of partners and sponsors, including Westminster City Council, Lumiere London presented installations by 30 international artists, at some of the city’s most iconic locations.

Audiences from across the world were enthralled by artworks including a glowing tropical garden filled with giant plants in Leicester Square Gardens and a technicolour animation featuring the faces of some of the UK’s best-loved TV and film stars, projected onto BAFTA, 195 Piccadilly. At Oxford Circus, which was closed to traffic during the festival, people lay on their backs gazing up at 1.8 London, Janet Echelman’s beautifully illuminated aerial sculpturestrung between buildings at Oxford Circus.

Along Regent Street, pedestrianised for the event, crowds gathered to see Elephantastic!, a 3D, larger-than-life projected elephant stomping through the Air Street arch, while in St James’s visitors gazed at the ethereal Les Voyageurs – sculpted human forms flying high above the buildings. At Westminster Abbey, audiences stood mesmerized by The Light of the Spirit, a digital painting by French artist Patrice Warrener, who had bathed the Abbey’s West Gate in an electric riot of colour.

In Carnaby, on Broadwick Street, visitors gathered around Julian Opie’s animated LED monolith – Shaida Walking. The piece has been commissioned as a permanent installation and will be illuminated during the day as well as at night.

Aquarium, Benedetto Bufalino & Benoit Deseille’s iconic red telephone box filled with exotic fish at Grosvenor Square, was a firm festival favourite, drawing audiences to the leafy garden square in Mayfair. The square was also a temporary home to Elaine Buckholtz’s abstract digital painting, which uses light and music to re-imagine Van Gogh’s painting All Night Café.

Hundreds of Londoners of all ages played their part in the festival: from donating a recycled plastic bottle to the glowing Plastic Islands installation by Luzinterruptus in the Trafalgar Square fountains, to appearing on film in the spectacular Circus of Light projected onto the Granary Building at King’s Cross. 500 children also took part in workshops at schools in the area to help make Joining the Dots and Litre of Light, both also at King’s Cross.

First estimates put the numbers of visitors at over 1 million attending the festival over four evenings.

The Mayor of London Boris Johnson said: ‘I am thrilled by the success of Lumiere London, which has brought a wonderful burst of imagination, colour and creativity to our city’s streets in the middle of cold, dark January. It could not have happened without the input and support of the many businesses and agencies who helped to make it happen. We have been astounded by the crowds, which exceeded all our expectations and brought a boost to the West End and King’s Cross and are delighted by the response, not just from Londoners, but visitors from around the world.’

Helen Marriage, Director of Artichoke said: ‘It’s been an unprecedented four nights for London and the turnout has been extraordinary. Thank you to all our partners who helped make this event possible. Over a million people came to experience something truly magical and unusual: this great world city turned into a temporary pedestrian playground. While the success of the festival did mean that contingency measures had to be put into place occasionally to help keep the crowds moving, the atmosphere has always been amazing. This festival has been about more than seeing the art. It’s about people sharing public space and re-discovering the city’.

Karen Baines, Heart of London Business Alliance representing over 500 businesses and 100 property owners in Leicester Square, Piccadilly and St James's said: ‘The atmosphere in Leicester Square, Piccadilly and St James’s has been absolutely electric with footfall increasing by 18% year on year on Thursday and Friday from 6pm to 11pm, as visitors flocked from far and wide to see our globally renowned cultural landmarks transformed. Our vibrant evening economy saw a significant boost with West End restaurants, cafes and bars reporting double digit growth in sales as visitors made the most of what was on offer to make it a night out and an evening to remember’.

Anna Strongman, Argent (King's Cross) said: ‘Lumiere London brought tens of thousands of people to enjoy the public spaces and architecture at King's Cross, with amazing new lightworks bringing the night alive. It demonstrated how much people value London’s cultural events.’

Founding Partner Bloomberg Philanthropies and Artichoke hosted the sold-out Lumiere London Symposium, “The Heart and Soul of the City”, on Friday 15th January. During the afternoon, inspiring speakers, including Lumiere London artists, cultural pioneers and leading policy makers, shared their visions for the public realm, and how artists and communities can transform it.

Over 200 volunteers from across the capital were recruited to support the festival through Team London, the Mayor’s volunteering programme for London, and whose local expertise and knowledge of the artworks helped make the festival a success.

First estimates put the numbers of visitors at over 1 million attending the festival over four evenings.

Working in partnership with the GLA and Lumiere London’s producers Artichoke, London & Partners have helped to progress the concept and maintain momentum behind the festival.  In addition, London & Partners is Lumiere London’s lead media partner and visitlondon.com/lumiere is the digital home of the event.
Beyond our media partnership London & Partners has provided further support with fundraising, communications and international PR to help position the event as London’s next big thing.

Senior Project Manager: Georgina Warren

Photo: Studio Echelman