Major Events Case Studies

Read about some of the amazing events that London & Partners' Major Events team are working on.

Sport case studies

London 2017

Double gold as London hosts one of the greatest sporting events in the world

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NFL International Series

Bringing USAs most popular sport to the UKs growing fan-base

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Track Cycling Championships

The biggest and best track cycling event yet

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LEN European Aquatics Champs 2016

Attracting Europe's best across swimming, diving and synchronised swimming.

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Prudential RideLondon

Prudential RideLondon - the world's greatest festival of cycling

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Rugby World Cup 2015

World Rugby's biggest and most successful Rugby World Cup

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NEC Wheelchair Tennis Masters

An ace paralympic legacy with world-class players

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Global Sports Leaders Dinner

An exclusive invitation-only event for global sports and business leaders

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Culture case studies

Chinese New Year

One of the largest celebrations outside of Asia

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Totally Thames

An exciting and vibrant month-long arts and cultural festival celebrating the river Thames

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Great Fire 350

Marking the 350th anniversary of the Great Fire of London

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Lumiere London

Transforming London's iconic landmarks with extraordinary light installations.

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New Years Eve

The world-famous fireworks on New Years Eve in London reaches audiences globally

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Menuhin Competition

The world's leading competition for young violinists

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Marketing Partnerships

We also create marketing partnerships with organisers of events which fulfil our objectives. In each of these cases we utilise Visit London’s extensive digital channels to promote these events domestically and internationally, in return for Visit London brand exposure and other benefits.

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