London & Partners: What We Do

London & Partners is the official promotional organisation for London. We attract and deliver value to business, students and visitors.

A Remarkable Year for London

Read our 2012-13 Review: A Remarkable Year for London, capturing our successes, highlights, achievements and the value we bring to London and Londoners.  

London & Partners: Leisure Tourism

London & Partners leisure tourism team are leaders in best practice destination marketing, promoting the UK capital both domestically and internationally.

We work to maintain London's position as the No.1 international visitor destination in the world by marketing to established and emerging markets.

We work with the travel industry to promote London to individual leisure travellers and groups worldwide.

London & Partners: Travel Trade

London & Partners: Business Tourism

London's official Convention Bureau sits within London & Partners.

We promote the capital globally as the top destination for all aspects of discretionary business tourism.

We offer a total event solution service for clients and event organisers, including free and impartial advice on planning meetings, conferences, events, exhibitions, incentives and launch parties in London.

We bid to attract association congresses to London and facilitate with all aspects of set up.

We are the experts on opening up London for all business audiences and work in partnership with key providers across the city.

London & Partners: Foreign Direct Investment (FDI)

We are the experts on doing business in the capital.

We connect international businesses to London, helping them set up, succeed and grow. Our service is comprehensive, confidential and funded – therefore at no cost to our clients. 

We open up direct access to expert and experienced professionals, who advise and guide overseas companies through every aspect of locating and doing business in London.

Our experts work with government and the business community to provide access to the best people, places and opportunities in the city.

We promote London as the first choice for any overseas business expanding into the UK or Europe — from start-ups to established international companies.

Every 3 days we help, on average, one overseas company to set up or expand business in London.

London & Partners: Major Events

The Major Events team is a 'one-stop-shop' central point of co-ordination and leadership for securing and delivering major sporting and cultural events in London.

We promote London as the most diverse and exciting events destination in the world.

We work to inspire major event organisers to bring their events, or brand launches to London. We act as a central point of coordination between organisers, rights holders and local agencies to unlock the city and push the boundaries in putting on spectacular events with London as their backdrop.

We bid for major events like the Yonex BWF Badminton World Championships and promote and encourage the legacy of the London 2012 Olympic Games and Paralympic Games.

London & Partners: Higher Education

We promote the depth and breadth of London's educational opportunities to attract more international students to the city.

We host the official website for universities in London, helping current, prospective and past international students realise their potential and find inspiration in the world's best big city.

We attract international students to London and work with universities to encourage students and graduates to be ambassadors for the capital on returning home.

We champion London and its world-class universities. We provide international students with an official, one-stop-shop where they can search London’s 30,000 courses and contact all the universities from a single website.

Find Out More About London & Partners