London & Partners: What We Do

London & Partners is the official promotional company for London. We promote London and attract businesses, events, congresses, students and visitors to the capital. Our aims are to build London’s international reputation and to attract investment and visitor spend, which create jobs and growth.

Review of the Year

Read our 2014-15 review, capturing our successes, highlights, achievements and the value we bring to London and Londoners.  

London & Partners: Leisure Tourism

We work to maintain and strengthen London’s position as one of the most popular visitor destinations in the world. We run marketing and PR campaigns domestically and internationally to encourage prospective visitors to book a trip, as well as managing our flagship website and a host of supporting digital channels. 

We also work with leading tour operators to ensure they have the latest information and content about London’s tourism offer.

London & Partners: Travel Trade

London & Partners: Business Tourism

London's official Convention Bureau sits within London & Partners.

We promote the capital globally as the top destination for all aspects of discretionary business tourism.

We attract association congresses and business meetings to London and facilitate with all aspects of set up. 

We offer a total event solution service for clients and event organisers, including free and impartial advice on planning meetings, conferences, events, exhibitions, incentives and launch parties in London.

We are the experts on opening up London for all business audiences and work in partnership with key providers across the city.

London & Partners: Convention Bureau

London & Partners: Foreign Direct Investment (FDI)

We are the experts on doing business in the capital; helping overseas businesses to set up, and grow.

We attract foreign direct investment (FDI) to London; attract capital investment into regeneration projects; and help London businesses to win business overseas.  

We open up direct access to expert and experienced professionals, who advise and guide overseas companies through every aspect of locating and doing business in London. 

We promote London as the first choice for any overseas business expanding into the UK or Europe - from start-ups to established international companies.

London & Partners: Business

London & Partners: Major Events

The Major Events team is a 'one-stop-shop' central point of co-ordination and leadership for securing and delivering major sporting and cultural events in London.

We encourage organisers of major sporting and cultural events and large-scale experiential brand activities to stage world-class events in London. 

We provide expertise and guidance to organisers and rights holders, in partnership with city stakeholders, to help secure, market and deliver these events in London. 

We also support organisers of existing events by helping them to grow their events and reach new audiences.

We bid for major events like the Yonex BWF Badminton World Championships and promote and encourage the legacy of the London 2012 Olympic Games and Paralympic Games.

London & Partners: Higher Education

We promote London and its world-class universities to overseas prospective students.

We provide overseas prospective students with all the information they need about London’s universities and courses through our one-stop-shop websites and

We also promote London’s world class higher education offer through marketing activities online and through events in market, in collaboration with the London Universities International Partnership.

Find Out More About London & Partners